Boycott movements have always been a way for people to make their voices heard. Now, a grassroots organization is taking things to another level with a 24-hour economic blackout. The People’s Union USA is calling on Americans to stop spending money for one full day to protest the power of billionaires, big businesses, and the political elite.
The plan is simple: From midnight to midnight, participants won’t spend a dime. No groceries, no gas, no online shopping. If an emergency comes up, they are encouraged to shop at small, local businesses instead of corporate giants.
The goal? Hit the pockets of the biggest companies and show that everyday people still have economic power.
The Boycott is Making Waves Online
Social media is buzzing about this economic blackout. The term has spread quickly, sparking debates about its effectiveness and whether it will truly make a difference. Activists argue that if enough people participate, corporations will feel the financial pinch and be forced to take notice.
The People’s Union USA is not stopping at just one no-spend day. They are planning boycotts targeting specific companies, including Walmart and Amazon. These giants dominate the market, and activists believe that challenging their influence is key to reshaping the economy in favor of working-class Americans.
Why Now?
The timing is not random. Many activists and faith leaders are already organizing boycotts in response to political and corporate shifts. Some companies have quietly scaled back their diversity, equity, and inclusion (DEI) programs, sparking backlash.
Target, for example, has rolled back its DEI initiatives, which led to protests. A labor advocacy group, We Are Somebody, launched a boycott on February 1, aligning it with Black History Month. Religious leaders are also urging congregations to avoid Target during Lent, turning an economic decision into a faith-driven statement.
Who is Behind the Boycott?
John Schwarz, a meditation teacher from the Chicago area, founded the People’s Union USA. He insists the movement is not tied to any political party. Instead, it stands for all people who feel overlooked by corporate and political elites.
The group’s website lays out a clear mission: Disrupt business as usual and demand change. Although the organization has not publicly responded to media requests, their message is spreading. Whether or not people agree, the blackout is forcing a conversation about money and power.
Boycotts Are Nothing New – But Do They Work?
Boycotts have a mixed track record. Some succeed in shaking up corporations, while others fizzle out. The effectiveness often depends on how many people participate and how long the movement lasts.
Take Bud Light, for example. In 2023, a boycott over its marketing choices led to plummeting sales, and the brand still has not fully recovered. On the other hand, Goya Foods faced a boycott in 2020. But sales actually increased due to new conservative buyers supporting the brand.
Some companies feel the impact immediately, while others weather the storm and bounce back.
Apart from that, they are also targeting major brands like Nestlé and General Mills, expanding their movement beyond retail giants.
The idea is clear: If enough people refuse to spend, big business will be forced to listen. Whether this boycott movement will cause lasting change remains to be seen, but one thing is certain: People are paying attention.